Search Engine Optimization (SEO)

Anyone can have a website but getting noticed in a sea of search results is the goal of every website owner. On average, a user will only read through the first 10-20 results of a search and will always click on first link. Without having a properly optimized website, your target audience will not be able to find you.

So what is Search Engine Optimization (SEO)? Simply put, it is a process that improves your sites visibility in search engines such as Google, Yahoo and Bing. Through SEO development the link to your website will be in a much better position of the search result and may even place your website at the top of the list - ahead of your competition.

There are two key components for effective SEO:

	Website Optimization
	Link Building

Website Optimization
Enhancing your website for SEO is a process that involves designing it to specifically achieve a high ranking in search engines. By incorporating several key techniques into your website, it will help improve your site's visibility by providing the search engines with information about your website. The Website Optimiztion package includes:

	Sitemap Page
	Keywords or Keyword Phrases
	Link Anchor Text Optimization
	Meta Tag Optimization
	Image ALT Tag Optimization
	Page Title Optimization
	Submission to DMOZ Directory

Link Building
Utilizing the Website Optimization strategy will only get you so far. With the Link Building strategy, SzemanDesigns.com will search the web for other quality websites to post your website information on theirs and vice versa. The more times this is achieved will result in more traffic to your site and more credibility from the search engines such as Google. This is one of the most critical components of a successful search engine marketing campaign.

In addition to the Link Building process, SzemanDesigns.com will analyze the top 10 competitors' websites listed in Google.

Each month, SzemanDesigns.com will email you a detailed report containing the new link partnerships established during the month, their Page Rank as described by Google as well as your search results position for your keyword and keyword phrases.